Our Story

Built by love, for the love of the coast

Soundside Collective began with a simple idea — that love for the coast can create change. What started as a husband’s passion for drone photography turned into a shared mission when his wife encouraged him to turn those moments of shoreline beauty into something bigger. Together, they set out to transform a creative hobby into a brand with purpose — one that would give back to the places that had given them so much peace, inspiration, and belonging.

Erin and Matthew met in Wilmington, North Carolina — a coastal town where their story and their mission both took root. Having each grown up spending long days at the beach, they understood the pull of the tide, the sound of the waves, and the sense of calm that only the coast can bring. That shared connection to the water became the heart of their partnership and the foundation of Soundside Collective.

Today, Soundside Collective exists to protect what inspired it. Every piece of apparel is made to order to reduce waste, and every purchase helps preserve coastlines, wildlife, and communities that depend on them. What began as a love story now lives on as a movement — built by love, for the love of the coast.

Vanishing Shorelines

Aerial view of a coastal neighborhood with beach along the shoreline on a sunny day, showing waves, houses, and boats.

Coastal Conservation

From rising sea levels to unchecked development, U.S. shorelines are disappearing at an alarming rate. Beaches are eroding, wetlands are shrinking, and vital habitats are being lost faster than they can naturally recover. This rapid decline fuels the urgent need for coastal conservation—efforts that restore shorelines, protect natural buffers, and keep these environments thriving for future generations.

A baby sea turtle swimming above seagrass on the ocean floor with clear blue water in the background.

Wildlife Preservation

When coastal environments vanish, so do the safe havens that countless species depend on. Sea turtles lose nesting grounds, shorebirds struggle to feed, and marine mammals face dwindling habitats. Protecting coasts isn’t just about preserving scenery—it’s about safeguarding the survival of the animals that rely on these fragile ecosystems every single day.

Meet the Team

  • A smiling man with short brown hair and a beard, wearing a blue shirt and a dark blue jacket, standing in front of a red brick wall.

    Matthew Prensky

    CEO/FOUNDER

  • A woman with long brown hair smiles at the camera, wearing a black off-shoulder dress with a white floral pattern, standing in front of a white background with a floral decoration hanging on the wall.

    Erin Prensky

    COO (Chief Operating Officer)

  • A happy brown and black dog standing on a wooden mulch bed with plants, behind a metal fence, in bright sunlight.

    Bear Cunningham Prensky

    CPO (Chief Puppy Officer)